Trends: A Hands On Workshop RESCHEDUALED


Karen D'Silva and APA NY Trending Workshop

 

Fantastic workshop for New York based photographers on how to apply trends to your work and business rescheduled for Wednesday 9th February 2011.

 

A follow-up event to Karen D’Silva’s hugely popular panel discussion at Shoot NYC in October! Durinda Underwood and Villislava Petrova join D’Silva once again to help you learn how to understand trends and create images that resonate. The session will begin with an hour long interactive discussion of branding and trends, after which you will broken up into groups to complete a series of brainstorming activities. The team with the most ideas wins a prize, so come with your thinking caps on!

Karen D’Silva is one of today’s most influential creatives within the commercial photography community. Karen D’Silva Creative Services is a trending, marketing & research company designed to help creatives understand the marketplace and create visual images with traction. Ms. D’Silva also co-founded Spark Visual Research, ran the creative department for Photonica NA, and built the first art direction departments for Image Bank and Getty Images. With a rich background in creative strategy, coaching and art direction, Karen has contributed to some of the world’s top commercial photographers by instinctively leading creatives towards tomorrow’s marketplace demands.

Durinda Underwood is a creative strategist and founder of Frank, a content strategy company specializing in content mapping, branded content and micro branding. Durinda was part of the creative research team at Getty Images for over ten years, where she researched, developed and managed content mapping and growth of relevant content. Durinda’s diverse experience in the fields of photography, film making, design, and trend analysis have helped shape her into a unique creative in the sprawling worlds of digital media. Collaboration and inspiration are the cornerstones of her philosophy and these qualities enlighten her life on a daily basis.

Villislava Petrova is a widely recognized trend and color forecast specialist. Based in New York, Villislava splits her time between teaching Fashion Forecasting at Parsons School of Design and continuously studying and analyzing consumer and fashion trends as the Trends Editor at WGSN. Villislava works closely with some of the industry’s top clients on future trend prediction and
implementation, seasonal strategy and creative direction.

 

Wednesday 9th February 2011, 9am – 1pm

Calumet Studio, 22 W 22nd St, NY NY

$60 APA Members / $100 Non-Members

Purchase Tickets Here (Advance purchase is essential as tickets will not be sold on the door!)

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